First Look: Maiyet FW15 Campaign

See Maiyet’s highly anticipated Fall Winter 2015 ad campaign. View Gallery >


News broke back in April that we had named Declan Kearney as our new Creative Director, who is revolutionizing the design direction of Maiyet. As Kearney told the New York Times, “it’s about the fusion between the mechanical and modern and the artisanal.”

Kearney’s first campaign shows the Maiyet girl on a personal journey within New York City. Photographer Thomas Lohr captures extravagant alpaca coats, rich figure hugging skirts, hand knit ponchos, and lustrous accessories from the Fall Winter 2015 Collection. 

Maiyet’s Fall Winter 2015 ad campaign premieres the Empire Collection, a new line of semi-precious jewelry inspired by New York’s bold, linear, and even somewhat tubular architecture.

Model: Amanda Wellsh
Photography: Thomas Lohr
Creative Director: Declan Kearney

Zip Yoke Skirt
Peyton Mini Tote
Lamu Backpack
Ryder Zip Front Ankle Bootie
Cecile Ankle Strap Heel

Empire Open Earrings 
Empire V Necklace

Robe Coat
Fringe Poncho

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